Once upon a time, a very strong woodcutter asked for a job in a timber company and he got it. The pay was very admirable and so was the working conditions. He also thought his boss to be an amazing and respectful man. For those reasons, the woodcutter was determined that he would do his best no matter what.
His boss gave him an axe and showed him the area where he needed to work.
The first day, the woodcutter brought in an impressive 18 trees.
“Congratulations,” the boss said. “Keep it up!”
Very compelled by these words, the woodcutter tried even harder the next day, but he could only managed to bring in 15 trees this time. The third day he tried even harder, but he could only bring 10 trees. Day after day he noticed he was bringing less and less trees.
The woodcutter was confused, he was working so hard. “I must be losing my strength”, the woodcutter thought to himself. He went to the boss and apologized profusely, saying that he could not understand what was going on and that he genuinely was trying his best.
“When was the last time you sharpened your axe?” the boss asked carefully.
“Sharpen? I had no time to sharpen my axe. I have been very busy trying to cut down trees…”
One of the most common problems with Internet Marketers today, especially veteran Internet Marketers, is that they work so hard and do so much but forget to take time out to ‘sharpen their axe’. Take your mind as the axe in this instance, are you learning anything new? When is the last time you paused to keep updated with what is going on today? Have you updated your knowledge base?
Because all the work in the world is no use, if the wisdom is not behind it. The problem is, people thinks it takes too long to learn all they can before they start and so they tend to skip the full learnings/training required to be great. And if they are fully informed, they forget to update that knowledge and then stagnate.
My advice is this – if you ever stop learning or won’t listen to new information coming through or are too stubborn to change and upgrade all that you know – you will never master it. Mastery is in knowing that you don’t know and being open to new methods, new nuggets of wisdom and new advice. Stay open because nothing stays the same, everything changes.
The market changes, the approach changes, people’s desires are shaped by society and all of its changes and you will change too. Nothing stays the same so you must remain open and keep learning. You are an unfinished product in yourself, you will never be finished because there is always something to learn and places that you can grow and expand your knowledge base.
It’s a simple message but a vital one – do not get stuck in your ways no matter how much of an expert you are. You have only one axe and it is the key to your whole business – sharpen it from time to time.
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Digital Marketing is emerging as a dynamic marketing strategy on the Internet with the rapid progress of technologies in this era. This is THE new age marketing technique which is quickly adopted by aggressive marketers and business owners to capitalize the best of quick returns for their business investments. This form of marketing involves identifying and connecting with potential customers before engaging them into the business operations.
Digital marketing is deemed as the ideal form of marketing approaches today for its win-win effect where all parties benefit at the end of the day. The marketer is able to promote the business brand and products effectively and efficiently to enjoy higher returns while the consumer benefits with the quick updates of the market to enjoy more savings and market satisfaction.
This form of online marketing strategy serves to increase the awareness of online platforms for more effective and efficient marketing where modern-day marketers are able to concentrate on building their business brand on a long-term basis with loyal customers. Digital marketing is impacting the global markets to become a global community connected through the click of a button or mouse.
The growing influence of social media on the Internet further boosts digital marketing platforms with a larger web traffic generation as more web users climb on board the social media platforms for the latest market updates. Today’s online shopping experience has been totally transformed with a rapid procurement of the latest information at the fingertips in seconds.
However, Digital Marketing could span its net of benefits even wider for marketers or business entrepreneurs who are bold and adventurous to check out uncharted territories. There are 5 essential areas in Digital Marketing which could be manipulated further in a dynamic approach to boost web traffic to the website of the business.
Consistent High Quality Content
Content is king in digital marketing with the strong influence of top search engines like Google which highly value good content. And those who comply with the stringent search algorithm requirements of this dynamic search engine giant gain higher search rankings on their web business pages which lead to more traffic generated.
Google tends to reward websites that offer useful content to web users besides complying with other aspects of its search requirements. Web users are constantly on the Internet searching for the latest accurate information on a plethora of topics or issues of interest; and they want it fast.
This is why blogs and news articles are highly sought after on the Internet today as information-hungry web consumers are attracted to blog sites and article directories. These are powerful web marketing platforms which marketers could manipulate to gain more organic traffic to their web business site.
Value-added information proves to be quality content which is relevant, fresh, useful and even entertaining at times. Web consumers’ lives are enhanced with such information to seek for more on various platforms on the Internet.
Personalized Engaging Emails
Emails have become very popular in Digital marketing where every web consumer would have at least one email account. Email marketing is very essential in an effective digital marketing strategy when coupled with proper contents.
A more dynamic email could be generated to impress recipients for an opening of the email and reading through the entire contents before taking the desired opt-in or online purchase response. This would entail an appealing email title that would stir the curiosity and interest of the recipient besides a personalized greeting with quality value-added content.
Well designed emails from title to signature could entice web users to return for more and be more proactive in participating in the web business deals offered. The enticing email serves to lead web visitors directly to the web business site or a specific landing page where potential business leads become lifetime business customers or patrons.
Mobile Friendly or Mobile Compatible Websites
As technology progresses through Digital Marketing, it is essential for websites to have a quick transformation to keep abreast with technology. Web sites must consider embracing mobile technology which is already in town today, with a growing number of mobile users using sophisticated mobile devices such as smartphones and tablets to surf the Internet.
Businesses that do not want to lose out to their competitors must be quick to upgrade their websites to be mobile friendly or mobile compatible to attract the growing mobile user base in the market. Web business sites with mobile friendly capabilities would not need to maintain multiple websites while enlarging their customer database with more mobile users jumping onto the bandwagon.
Search Engine Optimization
Despite adverse thoughts and comments on search engine optimization, this online marketing technique is not quite done in Digital Marketing. SEO is not dead with its continually improved features to optimize websites that include link building and Meta tags.
Long term organic traffic is expected to be generated consistently when good links are noted by top search engines to accord higher web rankings. When the website has farmed out many good backlinks, it would generate more traffic with a higher market reputation and greater market visibility.
SEO factors influencing the dynamism of the website include high quality contents that are posted regularly, fast page loading, attractive web designs and relevant backlinks found in reputed websites or relevant marketing platforms.
Social Media Platforms
The rise of Social Media networks is an online phenomenon which has surprised every industry where dynamic social media networks like Facebook, Twitter and LinkedIn have been highly influential to web businesses. The millions of social media subscribers to these networks form a high attraction to marketers and business entrepreneurs who want more traffic daily.
It is easy to identify the preferred niche market audience from the huge volume of potential business leads offered by social media networks through the manipulation of social media accounts and marketing platform features. More traffic could be attracted to the web business site with a higher sales conversion rate to boost business bottom lines and market reputation.
First impressions matter – especially with Web design. Design is more than just how a site looks; it includes user experience as well. Since you only have one chance to make a first impression on a visitor, keeping up with design trends is vital to your online success.
There have been several design trends to emerge over the past year and not all of them are good. Most will likely fade from popularity quickly, but there are four trends that will most likely stand the test the time.
Scrolling and Single-Page Design
It has been a common belief and practice that important content remain above the fold (the area on a page that is immediately visible without having to scroll). Recent studies have revealed that this is just not true. Chartbeat, a data analytics provider, revealed in a study that 66 percent of attention on a normal media page is spent below the fold. ClickTale, another data analytics provider, also revealed that on a study of 100,000 page views, 76 percent of people used the scroll bar with 22 percent of users making it to the bottom of a page, regardless of its length.
What this means is that longer pages that require users to scroll down are no less effective than pages that do not require users to scroll. This is great because it now allows for designers to include great effects, such as parallax scrolling (where background images scroll by slower than foreground images to create an illusion of depth) or other scrolling animations.
Simplicity and Minimalism
In his book, “The Laws of Simplicity,” John Maeda wrote, “On the one hand, you want a product or service to be easy to use; on the other hand you want it to do everything that a person might want it to do. The simplest way to achieve simplicity is through thoughtful reduction. When in doubt, just remove. But be careful of what you remove.”
Simplicity isn’t really about less of something, but about comprehension and clarity of purpose. Web designers have long sought out simplicity through more minimal designs and now luxury brands have started moving in that direction as well. Chances are, this is a trend that will continue in the future.
Animation and Interaction
Web design in the 90’s often included lots of animation, scrolling text, and other things flashing and moving across the page. These design elements quickly faded away into more “static” pages when it was discovered that these animations were a distraction to the visitor and detracted from the site’s goal.
Those kinds of animations can certainly obscure a visitor from completing a specific task or goal on a site. However, animation can be useful when it shows how items are related, reveals connections between elements on the page, or confirms the successful (or unsuccessful) completion of an event.
These new animations allow not only for a better user experience, but can create a better first impression as well.
Typography and Fonts
Typography has always been an important part of design, so it’s a little surprising that any new trends have emerged to its use. However, in 2015, a trend toward the use of dynamic typography began to emerge. Dynamic typography is the use of text that draws attention to itself base on its typeface, size or weight. This works well as long as the chosen font is still easily legible. If it can’t be read easily upon first glance, it should not be used.
While not every trend that emerges in necessarily a good one, it can be expected that the best of the trends will continue. So it’s not necessary to try to follow every trend as they emerge, but these four trends have promise to remain for quite some time.
Web businesses today are acknowledging WordPress (Business Blogging) as the dynamic content management tool which could be manipulated to boost their business. This CMS platform offers a variety of sophisticated and easy tools that are excellent in customizing content to win more customers for the business.
Indulging in WordPress for Internet Marketing
WordPress is famous for its quality content management features and implementation with over 23% global websites indulging into it proactively. Blogs on WordPress record millions of visits monthly with billions of WordPress pages viewed. Small business entrepreneurs are able to leverage on large traffic volumes using WordPress websites to compete effectively with the bigger players in the market.
Businesses today online and offline are quickly discovering the potentials of WordPress to secure more profits in their marketing endeavors and strategies. There is a growing demand of WordPress blogs and WordPress websites in the market from personal to commercial channels. It is noted that WordPress contents and their creators are highly sought after. Hence, big business is on hand to reap lucrative earnings through the creation of quality contents for blogs or websites.
WordPress could also be utilized to craft quality tutorials on any topic or niche which web consumers may be interested in. Well designed WordPress websites would be optimized under SEO to augur well with search engines for higher page ranking. Interesting WordPress blogs attract more web readers who would want more of such high quality content.
SEO WordPress sites are appealing in layout, content presentation and navigation to boost purchases and support by web consumers or visitors to the website. WordPress sites offer an ideal environment to sell or introduce specialized services with reference to unique and value-added products.
Market Experts for Consultation
WordPress opens the doors of business opportunities wide for all aspiring business entrepreneurs in creative ways. Besides indulging in small online business programs, entrepreneurs could train up to be a WordPress setup expert with the high demand in the market today.
The increasing knowledge and skills of WordPress from setup to maintenance would be more than sufficient to bring in a lucrative income for any aspiring WordPress expert. This is specialized consulting services where the WordPress expert is well familiar with all aspects of WordPress to assist others wanting to indulge in it for whatever reason.
A continuous learning posture and accepting invitations to speak about WordPress at online forums, technology workshops or webinars are great opportunities to the entrepreneur in establishing a name in the market. Freelance WordPress tasks could be undertaken to secure hands-on skills and understanding in troubleshooting with WordPress websites or blogs. The WordPress expert must always be alert to the latest changes or upgrades in WordPress to be relevant and helpful to potential WordPress users.
WordPress in Affiliate Marketing
High income could be gleaned via WordPress in affiliate marketing programs. The market is full of big established companies sourcing for third parties to promote, advertise or sell their brand and products or services. Having a WordPress blog or website opens the business door as a dynamic avenue in promoting the affiliate’s goods and services as much traffic is expected to visit WordPress optimized blogs and websites.
Reputed blogs or websites which attract high traffic volume are very suitable to indulge in affiliate marketing programs where the business opportunity is present to earn more income through affiliate marketing commissions just by displaying the affiliate ads or links. Good commissions could be earned from reputed affiliate companies without much effort or extra requirements. This form of Internet marketing forms a golden business opportunity in generating a handsome passive income.
Income through WordPress Plug-ins
Plug-ins have become essential tools in the marketing arena where their presence in the websites or blogs serves to impress web users through faster file loading and downloading, greater flexibility and security in data storage and retrieval and easier navigation across the website.
WordPress plug-ins work similarly to application programs in a computer where the bulk of the essential system operations run smoothly; without which an empty shell exists with no fruition. Dynamic plug-ins for WordPress sites and blogs could be designed and developed to be sold for extra income.
Generating Membership Sites
Another great income generation opportunity with WordPress is the generation of membership sites. The process is simple and fast with the versatile components on hand – plug-ins. WordPress offers special plug-ins like Wishlist Membership for the easy and quick setting up of a WordPress membership site which could be targeted at niche market experts or authoritative industry players.
Such WordPress membership sites form a unique category to be viewed as an elite class which many would strive to register in. Optimal income could be generated as more aspiring WordPress experts clamor to be seen and acknowledged through such avenues on the Internet.
Blog/Website WordPress Services
If one has good knowledge and practical skills of WordPress along with deep passion and interest, it is easy to maximize income on WordPress. There are many new or novice WordPress entrepreneurs in the market who require simple WordPress services which include setting up a blogging or business website.
Many bloggers and new online entrepreneurs view WordPress with some trepidation to hire professional WordPress services in its blog or site setup, implementation or maintenance services. WordPress could be labeled as a complex CMS platform without the proper understanding and skills at the front-end although the simple setup processes comprise only of a quick WordPress installation, addition of recommended plug-ins and running WordPress live after appropriate testing.
WordPress Content Creation
Content creation is another excellent WordPress income generation tool with lots of available resources online and offline. Creative writing skills should not be wasted as demand increases on high quality WordPress content.
There is no lack of dynamic income, making ideas on WordPress Business Blogging with the wide array of resources and tools available in the market. It is up to each aspiring WordPress marketer or entrepreneur to determine the path in generating maximum earnings via WordPress. With a little creative marketing, every WordPress business venture could be highly successful.
This is the right time of the year to consider the marketing plan for the business with the New Year around the corner. Smart business owners and marketers would be quick to the task to avoid losing out to competitors with 2016 in sight.
Every business is keeping its eyes on the turn of the year without wanting to lose a step on potential market changes. New technologies emerging play vital roles in the choice of marketing plan for 2016. Companies, big and small, are taking stock of what went well and what did not in this year before making amends for the New Year.
Action Plans Activated
Before any company could develop its marketing plan for 2016, it needs to evaluate the right types of actions to be considered for implementation in its next year’s marketing plans. Marketing budgets are crucial components to the success of marketing plans for any year as an underestimation is disastrous to new product promotions or brand awareness generation throughout the year.
The available marketing tools must be sourced to generate the desired results from a proactive stance rather than a reactive approach. A firm foundation is required in a strong and viable marketing plan that would withstand the storms of challenging markets throughout the year as one never knows how the winds of change blow from one season to the next.
Hence, it is crucial for businesses to identify sure steps in developing a feasible marketing plan for 2016 from their experience and resources.
Step 1 – Information Collation
If the company is not new in the industry, it would have some experience and insight on its marketing plans implemented and corresponding success performance. Important information could be gathered to improve the next marketing plan to be implemented in 2016.
Honesty is desired in this task where key critical questions must be answered to shape the best marketing plan which would benefit the business. Customer identification, demographics and preferences should be clearer with one year of experience while the types of products or services to be indulged in should be more obvious based on the markets attraction. Companies need to identify their competitors and the types of markets they could influence with the tools and resources available.
Step 2 – Marketing Channels Identification
Companies that wish to develop better or more effective and efficient marketing plans for 2016 need to identify the proper marketing channels available in the market at their disposal. This could mean a proper allocation of appropriate budgets towards the effective marketing channels that have served the business objectives well in the past year and those which promise more dynamics and potentials for greater rewards.
Every potential marketing channel should be identified and checked out to evaluate its feasibility for potential returns with minimal investments and effort. This could include social media platforms, mobile technology and devices, traditional marketing platforms as well as online marketing resources.
Step 3 – Marketing Budget Allocation
It is never easy to allocate the exact marketing budget to support the best of marketing plans with the myriad of factors at play. The market may change rapidly without notice to cause an upset in the marketing budget and business owners or marketers may find themselves in a quandary.
Potential business opportunities could be missed when the marketing budget is not properly allocated. Hence, a comprehensive budget is required to encapsulate all potential resources and tools that are essential in achieving business goals and results.
Marketing budget usually comprises 10-15% of the total budget for the company depending on the farsighted plans by marketers and business owners. Some companies may find that proportion too low to be competitive, but many factors put a strong influence on the marketing budget unless the marketer is sure of delivering results.
Step 4 – Marketing Roadmap
A dynamic marketing plan for the New Year must function like a roadmap on the path chartered to venture into the New Year. There must be the proper investment of time and resources in planning and designing the best marketing roadmap that would lead to the desired destination.
Marketers must be experts in the design and development of a solid marketing plan that serves as the business roadmap for the year to avoid any unpleasant diversions along the way. However, marketers must also be alert to potential changes that may crop up unexpectedly, which could happen even with the best of marketing plans prepared due to unforeseen circumstances in the market.
Step 5 – Track and Tweak
Although the new marketing plan must be meticulously prepared with as many factors taken into account as much as possible for a wholesome solution, it does not guarantee external forces changing its path. Hence, a good marketing plan for 2016 must be flexible in adjusting to the changing conditions of the market and business with dynamic tracking and monitoring tools.
Reliable tracking resources and tools are essential in monitoring the progress of the marketing plan once it is implemented with alternatives ready to step in when the marketing performance deteriorates suddenly and quickly. Marketers who accommodate such market changes steer the business off disasters without having to invoke disaster recovery plans if proper risk management plans are ready to be activated.
If the marketing performance is not favorable as desired, marketers need to tweak the marketing plan where necessary to prevent further decline in sales, branding and profits.
Once the necessary steps have been taken to prepare the design and development of the new marketing plan, an implementation could be activated. This could start with active promotions and the preparation of new products or services that would be key elements in the new marketing plan or campaign.
Marketers would need to identify the proper marketing schedule to implement the marketing plan that would bring forth the required rewards. The right tools and expertise must be in place to ensure a smooth implementation that would not cause undue costs and hiccups. A smooth implementation of a dynamic marketing plan for 2016 depends on the business focus and goals with an executive summary clearly stating the overall objectives as guidelines.
The marketing world has changed dramatically over the past decade. As technology has become more fixed in our everyday lives, it has taken over the way we communicate, the way we live, and even the way we do business. Smartphones and tablets have especially contributed towards the way in which consumers shop. These new technological advancements have forced businesses to adapt in order to attract new customers and keep existing ones happy. If your business isn’t currently using technology to market your services and products, then you are seriously lagging behind the competition.
One of the main reasons why digital marketing has become so popular is because it is more convenient and streamlined than traditional offline methods. Not only does the internet make it easier to market your services to your target market, it also helps you to keep better track of your customers. Allowing you to collect data and monitor the success of your marketing campaign, you can easily see what is working and perhaps most importantly, what isn’t working. With traditional advertising, you have no real way of knowing how successful your efforts are; this could lead to your business wasting thousands of dollars that could be better used elsewhere.
The thing about technology is that it is constantly changing. If anything, it is becoming more popular over time. Think about how much we rely upon the internet these days. Compare that to 10 years ago and you’ll see just how powerful technology has become. It shows absolutely no signs of slowing down, and with each passing year consumers are relying more and more upon technology to help them make important buying decisions. So if you’re waiting for the digital age to fizzle out, you’re going to be in for a very long wait. Savvy marketers know that technology is important to their success.
Technology has made it possible for small local companies to compete with larger global companies. Enabling you to reach millions of potential customers from all over the world, it gives you the opportunity to expand and significantly increase your profits. Digital marketing allows you to reach out to your target audience regardless of where they reside. Without technology you wouldn’t be able to reach such a vast amount of people without stepping foot outside the office.
Overall, technology is the number one driving force behind marketing these days. Digital marketing has become essential for both small and large businesses; it is ever-changing and consistently improving. Limits are constantly being pushed and what you can achieve in five years’ time will be significantly different to what you can achieve today. If you don’t want to get left behind, it is vital you take advantage of the benefits digital marketing has to offer.
Customer reviews have a major impact on how you attract new customers. Word of mouth marketing has seen a shift towards online channels, placing a bigger value on online customer reviews and discussions involving your business. Every business should be aware of their web presence. Learn how you can leverage online customer reviews in order to bring in more business.
How Customer Reviews Get Posted
There are many different online venues for customers to use to leave reviews of businesses.These sites include websites dedicated to reviews or business listings, such as Yelp, Google Places, Angie’s List, and the Yellow Pages. Other sites are designed as forums, allowing customers to review any product or service.
Identify which methods are most likely to be used by your customers, when leaving reviews of your product or services. For example, if you operate a restaurant or bar, your customers would be more likely to leave a review on Yelp or Google, but if you offer a service, such as a home renovation contractor, your clients are more apt to use Angie’s List or the Yellow Pages.
How to Use Online Reviews to Attract Customers
Online reviews help explain the benefits or disadvantages to purchasing a product or using a service. Part of the joy in online shopping is having instant access to reviews from other customers. The majority of consumers will look over at least a couple of reviews before making a purchase, even if these reviews are provided by the website they are shopping from.
Depending on the website platform you use, there may be a plug-in or add-on that allows you to display customer reviews from popular review sites, such as Yelp and Google Places, instead of manually entering direct quotes sourced to the original review. If customers can view reviews of the products you are selling, without having to leave your website, you will increase your chances of making a sale.
Share your positive reviews on Facebook and Twitter and thank reviewers publically. If you visit Yelp, Google Places, and most other review sites, you will find a share button, allowing you to instantly tweet or post your latest review.
Make sure that you create a profile for your business on any major review website that allows businesses to include contact information. They will often ask for the URL to your homepage, and possibly allow additional URLs. This helps generate high-quality backlinks to your website, increasing your search engine optimization and search rankings.
How to Get More Customers to Write Reviews
Before you can have tons of positive reviews, you need customers to write these reviews. There are several methods for enticing a customer to leave a review of your products or services.
You can offer a special offer or the chance to win a digital coupon. This gives the customer incentive to leave a review, without giving them a hard sell and pushing them into leaving a false review.
Another option for acquiring reviews, for your own feedback, is to ask for reviews of your products or services, as a customer places an order. Include a section in the checkout area asking if the consumer would like to complete a short review of the product. If you create your own review or feedback form, make it as simple as possible, with a minimal amount of fields to fill in.
You could also follow up sales with a targeted email list. If you allow targeted customers to opt-in to an emailing list, to receive promotional offers and newsletters, devote a section of your targeted email campaign to offering insight into new products while asking for reviews of the last product or service that they purchased from your website.
However you go about getting reviews, you should never pay for reviews. Not only is this frowned upon, in many industries and regions it is fraudulent. Instead, you can offer promotions or coupons, request reviews during check out, and target past customers through targeted email lists.
How to Integrate Customer Reviews into Your Social Strategy
Having a solid social strategy is a must in the modern business world. The majority of internet users spend most of their time browsing their favorite social media platform. People share news, reviews, and information with their friends and family all the time. It is another form of word of mouth marketing.
In addition to sharing your reviews on social media platforms, as previously mentioned, there are other ways to integrate customer reviews into your social strategy. Facebook includes a review section for business, where customers can leave comments. Ask for honest feedback from your clients. Always remember to display the good and the bad. This shows that you trust consumers to make the best decision for their own needs, when shopping for a product or service they need.
With most social media platforms, you can set a notification to receive an email any time the name of your profile is mentioned in a post or tweet. Check these notifications, once per day, and reshare or retweet the positive mentions and reviews.
Make the Most out of Customer Reviews
Start taking advantage of customer reviews in order to get new business. Show customers that you care about their thoughts on your products or services. Display reviews on your website, including the pages where you offer product or service information. Make it easy for customers to find reviews on your website, so that they do not have to search elsewhere.
Integrate customer reviews into your social media strategy. Encourage your customers to leave reviews on review websites, Facebook, and Twitter. Pay attention to bad reviews and make changes to your products or services if necessary. Never respond negatively to a bad review, but feel free showcase positive reviews on your site or social media.
Online customer reviews are determining factor in search engine rankings and they are new form of word of mouth marketing. Stick with these tips, and continue learning how to make the most out of your customer reviews.
Mobile advertising has joined keyword driven from internet advertising as a strong choice for small or larger businesses looking to get solid return on their investments. As with Internet advertising, mobile advertising has the ability to target potential customers utilizing keywords and geographic location, adding key advantages of location and time-of-day feedback from mobile devices. If you like this article you find more in our latest monthly publication. Free download, not even an email required!
Ads on mobile application are the new way of marketing your products. The Smartphone generation thinks it is more accessible to whirl through the Internet. People in this generation spend nearly more than seven hours on their mobile phones. This makes advertising on mobile apps more beneficial thus; they can reach a wider scope of customers.
Advertisers have shown strong demand for mobile marketing for five years. The business can benefit from advertisements that go directly to the customer’s phones, but the business will have to understand the specific advantages of mobile marketing so you can tailor your advertising to this new medium. Some main benefits of using mobile apps for advertising are:
1. Accessibility: Smartphones have a profound advantage as an advertising medium that they are almost always within the reach of their users. No other media has the potential to connect with as many customers compared to smartphones. Most people who use mobile phones keep them handy throughout the day. This means that the advertisers can reach potential customers wherever they are with no issue of location. Mobile app ads follow people wherever they go and do not depend on a single location, since today Smartphones are used everywhere and so ads are broadcasted all over the Globe.
2. Target Markets via. Phone Numbers: This empowers the advertisers to select prospects who have demonstrated interest in their products or services. Through this advantage mobile ad targeting is more accurate than keyword-driven online advertising, as desktop and laptop users often delete their cookies. They can reach their targeted customers through their personal contact numbers. This can benefit the advertisers of having direct contact with their customers, they will have the ability to communicate well with customers and gain quick feedback.
3. Cuts Costs for business: Comparing to television, radio or magazine advertising on mobile apps is more accessible and cheap. It does not require much cost to advertise on mobile apps. It’s a cheap way to reach maximum consumers worldwide. Mobile advertising costs a fraction of what television and radio ads cost. This interprets that the advertisers can reach more people with less money. They can afford to send repeat messages or send new messages to remind customers of what you are offering. The advertisers can try out mobile ads for effectiveness before moving the ads to more expensive mediums.
4. Location feedback: Advertisers can engage potential clients in relevant conversation based on their location information e.g. Restaurants and retailers who can profit from mobile ads that converse with customers in their geographic area. Often many customers assume marketers will use their proximity and environmental data to engage them through their mobile devices.
5. Persuasive Advertising: Through mobile app advertising consumers can easily avail any product of their demand. The mobile apps that have ads are visually much more persuasive than informative ads which are given through newspapers, magazines or billboards. Consumers will be more curious through mobile app ads and can access what the product offers just by one click. The marketers will benefit since people will be attracted towards their product more easily and with less time taken for their product to go worldwide.
6. Fraud resistance: Any carriers can audit usage and click to call can easily be verified. Fraud detection is very easy as compared to desktop advertising. This lessens the chances of any negative feedback from the customers. Also it reduces the risk for the advertisers.
7. Easy to work: Advertising through mobile apps would make it easier for the marketers to access their customers for example getting their feedback or any possible questions from the customers. It gives a wider range of customers and can reach to their service easily. In comparison with PC and laptop mobile app adverts are easy to work with. They provide much convenience to the marketers. Instead of having to wait until they log on to the internet with a computer, notice your physical sign or tune in to a broadcast.
8. High penetration rate: Penetration rate indicates the level of development of insurance sector in a country. Penetration rate is measured as the ratio of premium underwritten in a particular year to the GDP. With the usage of mobile apps for advertising will increase penetration rate. People will become more aware of leading technologies and new innovative way of advertising will be driven through mobile apps.
9. Measurement will become easy: Advertisers can easily see how many people have seen their advertisement this will make it easy for them to identify how to enhance or spread their ads even more. Later on, the marketers can tally how much more advertising is required and how successful may their business run. They can also identify how much more customers they should target.
10. Intimacy: Mobile users have grown accustomed to using their phones for personal messages and conversations. If you tailor your mobile advertising messages to the expectations of mobile users, you can convey a sense of intimacy. Forming relationships with customers helps you get repeat business. You can focus on low-pressure advertising pitches and maintain a sense of friendliness with your customers. Mobile device owners tend to use them for their most personal and emotional interactions. They expect to be entertained and impressed with the offerings of mobile advertisers but are wary of those who overstep the boundaries of propriety and intrude on their personal lives. Advertisers who respect the trust of mobile clients are poised to reap the benefits of the special access they cultivate.
Concluding this topic it sums up that mobile advertising are more beneficial for any business. To gain better recognition and reach a wide range of customers with limited facilities is a blessing. If you’re a starter business mobile advertisement will be finest option. Even for larger businesses this form of advertisement will be advisable since the larger firms can achieve greater expansion if required. So, for better output start displaying your products on mobile ads.
Being truly successful in business requires a mental set of skills. Sure, you need a talent. Having a natural ability to excel at something is a great advantage when it comes to success. You also need to be unique. The product or service that you offer to the world has to stand apart from the rest of the products or services available in the marketplace.
However, real success in business comes from something that overshadows even talent or a great niche. Real success is a result of an ingrained outlook. It comes from a certain way of approaching the world. This approach dictates how one reacts to events and it is the sum total of these reactions that spells ultimate success.
This mental approach can be called a “business mindset”. It is comprised of a series of skills or processes, each of which is interlocked with the others to produce, by combination, the ability to reach and achieve goals, time and time again. In the end, what sets successful people apart is not talent or product. True success comes from the ability to use innate talent to produce great product. This ability, in turn, comes from the adoption of a business mindset.
So what makes up a successful business mindset? Well, there are a number of elements. The thing is that no single one of any of these elements is more important or takes precedence over the others. In other words, there is no secret to a successful business mindset, no trick that can be applied to quickly turn lead into gold. Instead, a good business mindset operates constantly in business situations and in non-business situations to produce the mental wellbeing that is essential to achieving success.
A good business mindset consists of positive thinking, confidence and the ability to be grateful. While most people would list things like competitiveness and persistence when thinking about key business traits, it is actually the ability to stay humble and aware that most often spells the difference between success and failure. This is because successful people are concentrated on and connected to the world. They are not focused solely on the self and the egotistic needs and goals commonly attributed to success. Real success is much more than selfish goals. Real successful people understand their place in the world, as well as their dependence on other’s around them. It is this interconnectivity that allows them to successfully reach their goals.
Contact Solo Ads and Email Marketing
Is Their Efficacy to Increase Traffic Arguable?
The market offers a plethora of ways to promote business brands and products or services effectively with progressive technologies, but it is up to every business owner or marketer to choose their preferred marketing tools and solutions. One of the popular choices in online marketing strategies is Solo Ad Email marketing to increase traffic to the web business site.
Dynamics of Solo Ads Marketing
Solo Ads marketing is known to be an aggressive form of marketing strategies which many online businesses engage today for the best results. However, there are various components to be considered carefully to activate this dynamic online marketing strategy successfully.
There must be a lot of relevant research to be performed prior to implementation as the market offers many email solo ads suppliers. Marketers would need to confirm the pricing of Solo ads by different suppliers as some could be highly expensive while others could be free or affordable. The Internet is saturated with desperate advertisers luring business owners and marketers to their many email solo ad packages and offers. Smart business owners and marketers need to decide carefully on the best choice of Solo Ads package that fits their business objectives and budget.
Another component of Solo Ads is to identify the targeted niche markets where the ads would be most effective for optimal returns. It would be a fruitless endeavor promoting to consumers who are out of the targeted audience perimeter as these are not the business potential leads. Business success would be slow if at all to convince these to become business customers.
The selection of targeted solo ads should be focused on contact solo ads which are directed to specific email addresses belonging to targeted audiences for a greater outcome. Web consumers may have multiple email addresses which only the primary contact address is always open for important and relevant mails where action would be taken. Other email addresses may be used to house junk mail or non-urgent mails which are not frequently viewed.
Contact Solo Ads Emailing
If business owners or marketers require email addresses to deploy Solo ads marketing strategy, the preferred choice would be contact solo ads. This type of ads would assure a successful delivery of the required promo email from the brand or business to receive the desired response from the recipient. It would also confirm that the email is sent to a real consumer and not a fake email address.
A contact solo ad works similarly to a normal solo ad where the email solo ad must be designed and formatted properly to be a compelling solo ad that is effective and efficient. The market offers various formats of a good solo ad where good content must also be included to appeal to targeted potential leads. Such appealing and attractive ads would stir more interest in the potential customers to want more.
Features of Solo Ads Emails
Every successful or effective email solo ads email must be precise and concise in delivering the primary product or service points to the reader without over-saturating the advert for readability. A short and sweet ad is more likely to win the readers’ favor with a full reading and understanding for a favorable call-to-action option such as an immediate online purchase.
An ad that identifies with the viewer would surely cause empathy to arise with an open mind towards the brand and business offerings. An appealing ad that relates to the viewer is half the battle won in establishing a good rapport with potential solutions presented professionally before closing the deal with recommended products or services that are to be promoted.
An effective contact solo ad through email marketing must be convincing in content while the format is attractive and captivating; however, an over-exaggeration or saturation of format might cause a backlash. False promises and claims are likely to turn away consumers quickly without a return or second thoughts on the brand or business.
The proper formulation of a contact solo ad helps build strong relationships with potential customers when trust and integrity are established. It is best for the marketer or business owner to develop the ad copy personally for the added personal touch with a focus on the targeted niche audience if possible; however, hired professional solo ad services are also an alternative to those lacking skills and time.
The headline or subject line is extremely important in catching the attention of the targeted niche audience. A catchy headline or topic in the subject line is very effective in drawing viewers to the ad and contents. This would cause email recipients to open up their mail quickly to discover more excitement and beneficial information at their fingertips. Hence, more traffic could be enjoyed when the contact solo ad is well designed and implemented.
Driving Traffic Effectively
The purpose of a successful solo ad is to drive more traffic to the website where potential customers are exposed to the list of possibilities offered by the brand and company. A well designed and implemented contact solo ad functions to impact targeted niche audiences personally to enjoy success.
Most traffic is expected at the web business site when identified potential leads are impressed with what is viewed on the solo ad to want more. Hence, the email must also be well developed to direct readers in clicking the given link that leads them on to the web business site for potential online purchases. Optimally designed promo emails should also have an opt-in feature that allows recipients to opt into the mailing list of the brand and company for more exciting announcements that benefit them in the future. This would ensure that a great deal would never be missed by the consumer.
Contact Solo ads collaborate well with email marketing where the best of both marketing strategies are exploited to generate optimal results. Business owners and marketers need to apply the marketing principles of these marketing concepts correctly to enjoy the fruits of their labor. Professional assistance in the market is readily available.